that which must not be named


finally, the people who “get” successful design and products are forming an army. there is a large group of analysts and technologists and powerful corporate leaders who are reeling from the shocking success of things like the ipod or myspace or the new mini. and they are all writing about how they don’t get it – especially myspace. and right behind are a growing number of people who understand that a successful product is not about a long list of features – it’s about expressing technology in a useful way, it’s about enabling – even encouraging – people to use the product or service in ways that the developer probably never thought of. this is why itunes and ipods, myspace, second life and 1000 products and websites that are flying under your radar and mine will be successful while no matter how many ipod challengers microsoft builds, no matter how many communities developers try to create, none will succeed the same way.


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