stop shouting

09Apr06

back in the old days of advertising, they used to believe that commercials should be louder than tv shows so it would grab our attention. but over time we learned that as things got loud, we should probably ignore them because they were commercials. so smart advertisers realized we were resisting because we didn’t want to be yelled at and made quiter, more interesting commercials. but dumb advertisers assumed that their commercials weren’t working because they weren’t loud enough to get our attention and kept making them louder. and now we have tony little, the oxyclean guy and xantrax 3 commercials that are so loud they’re deafening. but wait, if i know their brand names, didn’t the super loud commercials work? no. because i figure with commercials that loud their products must suck and i will never buy them.

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