reading the zunes
this pic (click for biggernator) from engadget basically says all there is to say about why like all of microsoft’s first efforts, the new zune is gonna suck. i know i’m gonna come off like a total apple fan boy here, and in some ways i am. but if you need a kiosk and a booklet – a friggin booklet – to explain the wonderful complexities of your new mp3, it will fail. it’s a friggin mp3 player, people! everyone already knows how they work. if yours is so different and confusing that you need to explain it to me, well then don’t bother.
go look at an apple store. you know how apple shows off the ipod? with a pair of headphones and a sign telling you how much it costs. it’s that easy. they’re done all the work for you. don’t hand me some bullshit about how everyone has itunes so they all know about the ipod.
you know what more people have than itunes? windows media player. but microsoft decided the zune needed to break away from that and thus they need booklets. and complicated kiosks. oh, and you can’t actually hold the zune in the kiosk. it’s locked down and sealed in tight. microsoft, these are personal devices. people choose these based on looks and feel. not just on power and features. these things need to be nice to hold and easy to use. you aren’t showing people that they’re either.
look, i’m not saying microsoft is incapable of making a decent music player, or that the zune will never succeed and the ipod will rule forever. but i am saying that this is the wrong way to sell zunes. oh, and that i think it’s gonna take at least one more version of the hardware and software before microsoft gets it right.
Filed under: advertising, technology | 6 Comments